Topic page for IAB Engage at 北京赛车pk10 UK

北京赛车pk10 UK topic page, a collection of IAB Engage articles and analysis

Articles: 42 Results
Lisa Utzschneider: the vice president of global advertising sales for Amazon

IAB Engage: Multi-device Amazon customers spend more money

Amazon customers who use more than one device when buying products online spend significantly more money, Lisa Utzschneider, the vice

Guy Phillipson: chief executive of the Internet Advertising Bureau

IAB Engage: Smartphone penetration to reach 75% in 2014

Smartphone penetration will reach 75 per cent of the UK population and tablet penetration will hit 50 per cent in

Nicola Mendelsohn: Facebook's EMEA vice president

IAB Engage: Facebook 'failed to understand' mobile, says Mendelsohn

Facebook "failed to understand" what the surge in smartphone use during 2011 meant for business, according to Nicola Mendelsohn, the

Nicola Mendelsohn: Facebook's EMEA vice president

IAB Engage: Facebook 'failed to understand' mobile, says Mendelsohn

Facebook "failed to understand" what the surge in smartphone use during 2011 meant for business, according to Nicola Mendelsohn, the

Dr Matt Ridley: (picture credit: IAB Engage 2013)

IAB Engage: Why the web will fuel the 'peculiarly human habit' of innovation

Innovation comes from the exchanging of ideas and objects and is a "peculiarly human habit" that sets us apart from

Lisa Utzschneider: Amazon's global VP of ad sales

Amazon ad boss Lisa Utzschneider on marrying ecommerce with advertising

Amazon is viewed as a sleeping giant of the advertising world due to the possibilities it has in linking up

Paul Evans on launching Xbox's Kinect Star Wars game

Paul Evans on launching Xbox's Kinect Star Wars game

Promoting the launch of Microsoft's multi-market videogame Kinect Star Wars earlier this year relied on a marketing strategy focused on

Tess Alps, executive chairman, Thinkbox

'Stupid rivalry' between TV and internet is over, says Thinkbox's Alps

VIDEO: The TV and internet industries are "working together much more closely," says Tess Alps, executive chairman of commercial TV

Dave Coplin, chief envisioning officer, Microsoft UK

Microsoft's ad connectivity 'changes the game', says Coplin

VIDEO: Following the launch of Windows 8 and the re-branding of Microsoft, Dave Coplin, chief envisioning officer of its UK

EasyJet marketing director Peter Duffy

IAB Engage: easyJet to introduce mobile boarding passes

EasyJet is aiming to become the first low-cost airline to introduce mobile boarding passes as part of "re-engineering" its business